Truly Cloud

Simplicity & Reliability

Cloud computing has transformed the way organisations manage their IT infrastructure, offering flexibility, scalability, and cost-efficiency. 

 What is Truly Cloud?

Truly Cloud is our own private platform that we have created in a secure data center within a military site. The platform was architected by our founding Directors and is underpinned by VMware's Hypervisor.

Public v Private Cloud - do you know the difference?

Two primary deployment models in cloud computing are private cloud and public cloud. These models cater to different needs, and understanding their differences is crucial when making decisions about your organisation's IT infrastructure.

Private Cloud such as Truly Cloud

Ownership and Control: Private clouds are infrastructure environments dedicated to a single organization. They can be hosted on-premises or by a third-party provider, but the key aspect is that they are exclusively used by the organization. This provides a high degree of control over security, compliance, and performance.

Security and Compliance: Private clouds offer a higher level of security and compliance customization. This is particularly important for organizations dealing with sensitive data or stringent regulatory requirements, such as healthcare or financial institutions.

Cost: Setting up and maintaining a private cloud can be more expensive initially because it involves capital expenditure for hardware and infrastructure. However, in the long run, it can be more cost-effective for organisations with stable and predictable workloads.

Scalability: Private clouds are less flexible in terms of scalability compared to public clouds. Organisations need to provision resources based on their expected peak demand, which can result in under-utilised resources during off-peak periods.

Customisation: Private clouds allow for greater customisation of the infrastructure and software, enabling organisations to tailor their environments to specific needs and workflows.

Public Cloud such as Microsoft Azure and AWS

Ownership and Shared Resources: Public clouds are owned and operated by third-party cloud providers, like AWS, Microsoft Azure, or Google Cloud. These providers offer shared resources to multiple customers, providing a cost-effective solution for scalability.

Security and Compliance: While public clouds have robust security measures, they may not offer the same level of customization and control as private clouds. Organizations with strict regulatory requirements may need to invest more in additional security measures.

Cost: Public clouds operate on a pay-as-you-go model, with no upfront capital expenses. This makes them ideal for startups and organizations with variable workloads. However, costs can escalate with increased usage.

Scalability: Public clouds are highly scalable, allowing organizations to scale resources up or down as needed. This elasticity makes them suitable for businesses with fluctuating demands.

Standardization: Public clouds provide standardised services, which can simplify deployment and reduce management overhead. However, this may limit the level of customization available.

 Choosing the Right Cloud Model

The decision between a private cloud and a public cloud largely depends on an organization's specific requirements and priorities. Some factors to consider include:

Data Sensitivity: If you handle sensitive data and require strict control, a private cloud may be the better choice.

Budget: Public clouds are often more cost-effective for businesses with variable workloads, while private clouds are better for organizations with stable, predictable workloads.

Regulatory Compliance: Organizations in highly regulated industries may lean toward private clouds to meet stringent compliance requirements.

Scalability: If your business experiences fluctuations in demand, a public cloud's scalability is an advantage.

Resource Customisation: Private clouds offer more customization, whereas public clouds prioritize standardization and ease of use.

In some cases, a hybrid cloud approach, which combines elements of both private and public clouds, may be the best solution to balance the specific needs of an organization. Ultimately, the choice between private and public cloud should align with your business goals, workloads, and the resources at your disposal.

Why choose Truly Cloud?

Truly Cloud was designed to offer simplicity for our customers, such as;

  • Transparent Billing
  • Redundancy
  • Dedicated Support
  • IT consultancy to ensure you get a tailored solution that is right for you
  • Unique SLA's for peace of mind
  • UK data sovereignty

Public Cloud can be a minefield of options, API's adding complexity to billing. For this reason, we offer a different service to Public Cloud for people looking to move to the cloud but with a model that is much easier to budget for and where there is help at the end of the phone.

Our platform is not built on packages allowing our offerings to be flexible. As such, instead of choosing a VM size with a set hardware assignment, you choose what you need.

Flexible RAM Allocation

Flexible vCPU Allocation

Flexible HDD Allocation

Software Defined Network
Portal Access


What services are offered?

We provide:

  • Cloud Servers
  • Hosted VDI
  • Managed dual site backup (immutable)
  • NSX (software-defined networking)
  • Flexible support from building the service to supporting the end-users
  • Migration from on-premise


Take a look at how Truly Cloud differs from Public Cloud?

Our bespoke solutions mean we can offer more of the features you need as part of our overall service.



Infrastructure level SLA

Service uptime across all customer Services

Not included Not included

Resilience Hardware (N+1 Redundancy)

Additional Additional

Inter-Datacentre Resilient2

Outside UK Additional Additional

Virtual Desktops Offered2

Hardware GPU for Virtual Desktop2

AntiVirus for VMs

Additional Additional

End-user support

Not Offered Additional Additional

Fully Managed Service Option

Not Offered Not Offered

Install directly from ISO any Supported x86 OS

Import Only Import Only

Server Console Access

Not Available Not Available

Individual User VDI

Flexible VM Resource Amends

Template Size Template Size

Support to migrate existing VMs to the cloud


  1. Comparison based on published website data from Cloud Providers January 2022.
  2. Based on UK datacentre location service availability.
  3. VMware on AWS and VMware on Azure have different limitations to those shown above.